When Client Communications Become Crisis Communications

Any situation that is threatening or could threaten to harm people or property, seriously interrupt business, significantly damage reputation and/or negatively impact the bottom line. Developing a Strategy for the Unexpected Businesses spend thousands on everything from research and development to sales strategies and marketing plans.  While cultivating clients, managing

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Startup, SME: 7 tips to boost your business

How to establish the reputation of your business, build credibility with your commercial and institutional partners or attract the attention of new customers? Summer is the perfect time to rethink your brand, develop your strategy and bring some novelty to it all. Here are 7 tips that will help you

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5 tips to improve the customer experience

The digital transformation of enterprises has changed their relationship with their customers, and instead of the brand in purchase decisions … This remains a way to evaluate a bid to differentiate the choices available to consumers caught in the mass of information they can find on the internet. But the

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